Henry Liu

YAMADA
Cultural Ambassador
Social Media Content Creator

From Our Kitchen to Your Screen — The Story of YAMADA.
YAMADA Restaurant Lynchburg TV News


Where Japanese Tradition Finds a Home in Lynchburg.



Highlights
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Boosted local visibility: Coordinated a feature interview with Lynchburg TV, resulting in a 20% increase in customer traffic within one month.
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Creative campaigns: Designed themed menus and trend-based promotions inspired by customer feedback and local food culture.
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Event marketing: Organized live band performances and cultural dining events to enhance community connection and dining experience.
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Visual storytelling: Produced short-form videos and photography showcasing the restaurant’s atmosphere, craftsmanship, and chef’s artistry.

Reflection
This internship deepened my understanding of cross-cultural communication through marketing. I learned how visual media can build empathy and connection, transforming a small local restaurant into a cultural bridge between Japan and Virginia.
“Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.”
“Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.”
YAMADA Authentic Japanese Restaurant
“Where Tradition Meets Storytelling — Bringing Japanese Cuisine to Life Online.”
During my two-year internship at YAMADA Authentic Japanese Restaurant, I managed the restaurant’s digital presence and creative marketing campaigns. My goal was to blend Japanese culinary tradition with modern media storytelling, capturing how food connects culture, community, and experience.
I curated content across Instagram and Facebook, crafting visuals that reflected the restaurant’s warmth and authenticity. From seasonal dishes to behind-the-scenes kitchen moments, each post celebrated the artistry of Japanese cuisine while building stronger engagement with local audiences.